The TAM shall be the SEA market currently with a population of 800 million.

What is the Service Available Market (SAM)?

Under Affordable Diagnostics, it will be most suited for the poorer nations like Laos & Cambodia. For the mid-size nations, a large portion of the population would still benefit from Affordable Diagnostics kits; ie Indonesia, Malaysia, Phillipines, Thailand & Vietnam. This makes the SAM between 500-600 million.

What is the Serviceable Obtainable Market (SOM)?

Currently, Initiative Asia has established distribution partners to cater the following countries; Malaysia, Indonesia, Phillipines & Thailand. This makes the SOM approximately 300-400 million.